We’re very active in the Barcamp and Startup community here in Delhi. Paras spoke on the topic of ‘Anatomy of a Killer Landing Page’. Debates and opinions ranged from over-optimizing the funnel through A/B testing and hurting the brand, segmentation in A/B testing (followed by permanent targeting), and employing usability testing to find out WHY a version worked best in an A/B test.
No Comments