Paras spoke at BarCamp Delhi

August 4, 2012

We’re very active in the Barcamp and Startup community here in Delhi. Paras spoke on the topic of ‘Anatomy of a Killer Landing Page’. Debates and opinions ranged from over-optimizing the funnel through A/B testing and hurting the brand, segmentation in A/B testing (followed by permanent targeting),  and employing usability testing to find out WHY a version worked best in an A/B test.

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